Sport Management Program

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Sport Management at Fredonia: Where Passion Meets Profession

If you dream of a career in the sports industry, Fredonia’s Sport Management program gives you the competitive edge to make it happen. With expert faculty, hands-on internships, and real-world experience, you’ll gain the skills needed to thrive in sport marketing, management, event planning, broadcasting, and more. Whether you're drawn to working with professional teams, organizing major sporting events, or leading marketing efforts, this program prepares you to turn your passion into a career.

What You’ll Gain:

Industry Experience – Intern with professional sports organizations, gaining hands-on knowledge in real-world settings.
Expert Faculty – Learn from professors with decades of experience in sport business, coaching, and marketing.
Business Foundations – Develop essential skills in management, marketing, sales, and event planning.
Wellness & Leadership – Understand the role of personal health, stress management, and coaching in the sports industry.
Networking & Events – Join the Sport Management Club and intern at major events like the Super Bowl.

Career Opportunities for Sport Management

Athletic Director
Corporate Partnership Manager
Event and Season Promotions
Sports Data Analyst
Sports Journalism

Contract Negotiator
Director of Operations
Public Relations Manager
Sports Finance Manager
Sports Marketing Manager

What is Sports Management?

What does a 4-year degree look like?

First Year

Fall Semester

Course	Title	Credits
SPMG 100	Pathway to Success	3
SPMG 210	Principles of Sport Management	3
ENGL 100	Craft of Writing	3
FF	Course	3
FF	Course	3
	TOTAL	15

Spring Semester

Course	Title	Credits
SPMG 250	Digital Marketing for SM	3
CSIT 104	Intro to Microcomputers	3
ECON 200	Fundamentals of Statistics	3
ECON 205	Principles of Microeconomics	3
PSY 129	Foundations of Psychology	3
	TOTAL	15

Second Year

Fall Semester

Course	Title	Credits
SPMG 211	Facility Management	3
SPMG 398	Pre-Internship	1
ACCT 201	Principles of Financial Accounting	3
ECON 210	Principles of Macroeconomics	3
FF	Course	3
	General Elective	3
	TOTAL	16

Spring Semester

Course	Title	Credits
SPMG 212	Event Management	3
SPMG 218	Technology in Sports	3
PSY 237	Sport Psychology	3
FF	Course	3
	General Elective	3

	TOTAL	15

Third Year

Fall Semester

Course	Title	Credits
SPMG 230	Sport in Diverse Societies	3
SPMG 305	Economics of Sport	3
SPMG 400	Internship	3
	General Elective	3
	General Elective	3
	TOTAL	15

Spring Semester

Course	Title	Credits
SPMG 330	Leadership and Management in Sports	3
FF	Course	3
FF	Course	3
	General Elective	3
	General Elective	3
	TOTAL	15

Fourth Year

Fall Semester

Course	Title	Credits
SPMG 380	Social Media Enterprise in Sport	3
SPMG 400	Internship	3
SPMG 440	Data Visualization for SM	3
	BUAD 323, or PSY 347, or SPMG 450, or SPMG 460	3
	General Elective	3
	TOTAL	15

Spring Semester

Course	Title	Credits
SPMG 410	Sport Law and Risk Management	3
SPMG 428	Marketing and Public Relations in Sport	3
	General Elective	3
	General Elective	3
	General Elective	2
	TOTAL	14

GRAND TOTAL:

This Sample Degree Map is based on the requirements published in the University Catalog.

First Year - JCC

Fall Semester

Course JCC	Fredonia Equivalent	Credits
SPT 1300	SPMG 210 Princ of Sport Mgmt	3
ENG 1510	ENGL 099 Non-Major Elective	3
MAT 1540	STAT 200 Statistical Methods	3
PSY 1510	PSY 129 Foundations of Psychology	3
CSC 1560	CSIT 151 Intro Information Systems	3
INT 155	LART 099 Non-Major Transfer Elective	2
	TOTAL	17

Spring Semester

Course JCC	Fredonia Equivalent	Credits
ENG 1530	ENGL 100 Craft of Writing	3
SOC 1510	SOC 116 Intro to Sociology	3
BUS 1510	ACCT 201 Financial Accounting	4
ECO 2610	ECON 210 Macroeconomics	3
SUNY Gen Ed	Fredonia Foundations	3
	TOTAL	16

Second Year - JCC

Fall Semester

Course JCC	Fredonia Equivalent	Credits
CMM 1510 or 1610	COMM 101 Fund Comm or COMM 105 Public Speaking	3
ECO 2620	ECON 205 Microeconomics	3
SPT 1320	SPMG 230 Sport in Diverse Society	3
SPT 1870	PSY 237 Sport Psychology	3
Prog Elective*	Course Based on Student Interest* see note below	3
	TOTAL	15

Spring Semester

Course JCC	Fredonia Equivalent	Credits
SPT 1550	SPMG 1TR 100 Level Elective	3
Prog Elective*	Course Based on Student Interest* see note below	3
SUNY Gen Ed Nat Sci	Fredonia Foundations Natural Science	3
SUNY Gen Ed	Fredonia Foundations	3
	TOTAL	12

Third Year - Fredonia

Fall Semester

Course	Title	Credits
SPMG 100	Pathway to Success	3
SPMG 211	Facility Management	3
SPMG 218	Technology in Sports	3
Elective	Elective (Non SPMG)	3
SPMG 305	Economics of Sport	3
	TOTAL	15

Spring Semester

Course	Title	Credits
SPMG 250	Digital Marketing for Sport Mgmt	3
SPMG 400	Internship	3
SPMG 212	Event Management	3
SPMG 330	Leadership & Mgmt in Sport Mgmt	3
Elective	Upper Level Elective (Non SPMG)	3
	TOTAL	15

Fourth Year - Fredonia

Fall Semester

Course	Title	Credits
SPMG 440	Data Analytics for Sport Mgmt	3
SPMG 400	Internship	3
Major Elective	BUAD 323, PSY 347, SPMG 450 or SPMG 460	3
SPMG 380	Social Media Enterprise in Sport	3
Elective	Upper Level Elective (Non SPMG)	3
	TOTAL	15

Spring Semester

Course	Title	Credits
SPMG 410	Sport Law and Risk Management	3
SPMG 428	Marketing and Public Relations in Sport	3
Elective	Upper Level SPMG Elective	3
Elective	Upper Level Elective (Non SPMG)	3
Elective	Elective (Non SPMG)	3
	TOTAL	15

GRAND TOTAL:

* Program Core Electives: Students should choose from the following: BUS 1520 (ACCT 202), PHE 1590 (HLTH 303), PHE 2500 (EXSC 250), PHE 2880 (HLTH 2TR)

*SPMG 400 Sports Studies Internship is a variable 1-12 credit course. Students must successfully complete the course with a minimum of 6 credit hours to satisfy the degree requirements.

This Sample Transfer Path is based on the requirements published in the University Catalog.

Transfer Policy:
SUNY General Education/Fredonia Foundations: Students who earned an AA/AS SUNY Degree in 2015 or later, or completed the SUNY Gen Ed requirement prior to transferring, will have satisfied Fredonia Foundations, our local general education requirement. Students who earned any other SUNY Degree may need to complete additional Fredonia Foundation courses at Fredonia. Such students should consult with their current advisor regarding the SUNY Gen Ed requirement and applicable courses. All SUNY General Education courses will be verified by the General Education Transcript Addendum, GETA, which is sent with the SUNY transcript.

Transfer Credit Policy:
Please refer to our Transfer Credit Policy in the College Catalog for current information.

What are all the required and elective courses offered to obtain this degree?

View Full Curriculum

SPMG 212 Event Management

The course will provide comprehensive information on sport event management. The students will gain an understanding of the key components of organizing, marketing, and planning of on-campus intercollegiate athletic events. After several weeks of instruction, students will be responsible for the coordination, supervision, and progression toward the management of on-campus athletic events during the semester.

SPMG 250 Digital Marketing for Sport Management

The course will introduce students to digital marketing technologies associated with sport management. It will discuss business models, media best practices, building fan communities, construction of marketing web sites, online security and payment systems, and inbound marketing. Guerilla marketing, third party online retail and distribution options, online press, promotion, and advertising options, analytics and measurement, ethical and social issues associated with online marketing, as well as collaborative online marketing and supply chain management will also be covered.

SPMG 330 Leadership and Management in Sports

The course investigates the important aspects of leadership theory, management practices and human resource allocation for sports management. The course follows the guidelines of the North American Association for Sports Management. The guidelines mandate that students learn to define the elements of leadership theory and describe the various skills, roles and functions of sport managers as they relate to managerial responsibilities. Students will learn about the role of leadership, management and resource allocation for sport operations.