Students wolfing down Frosted Flakes or other Kellogg’s cereal at Cranston Marché will actually be helping to fight hunger in Western New York, thanks to the Kellogg Company’s Food Away From Home program.
The world’s largest cereal company is partnering with Fredonia to encourage students to make the choice that makes a difference by participating in its “Eat. Share. Prosper” program. Every time a student selects Mini Wheats, Cocoa Krispies, Fruit Loops or other Kellogg cereal between Aug. 24 and Sept. 20, Kellogg’s will donate a bowl of cereal to the Food Bank of Western New York.
Bulk cereal consumption at Cranston Marché will be tracked through Maplevale Farms, the primary food-service supplier at Fredonia, which will report those numbers to Kellogg’s.
According to Feeding America, the nation’s leading domestic hunger-relief organization, nearly 49 million people – one out of every six in the U.S. population – do not have enough to eat, while 14 percent of New York residents face hunger every day.
The Food Bank of Western New York distributes over 10 million pounds of food through their network of partner agencies each year.
Kellogg’s has supported food banks across the country for nearly 30 years, donating an average of $20 million of food items annually. Through its College and University program involving 23 participating schools, Kellogg’s has donated an estimated 8,000 pounds of cereal.
