Communicate with Purpose and Precision
Prepare to lead in a world where communication is everything. The Strategic and Professional Communication BS Degree equips you with in-demand skills to craft impactful messages across civic, interpersonal, and professional landscapes. Whether you're crafting compelling brand narratives, leading strategic communication campaigns, or mediating organizational goals with public needs, you'll develop the advanced skills to communicate with precision, ethics, and transformative impact.
What You'll Gain
- Communication Ethics – Understand the principles that guide responsible and ethical communication in all settings.
- Cultural Awareness – Learn to navigate and respect diverse perspectives in a globalized world.
- Message Construction – Develop persuasive and informative content that resonates with your audience.
- Professional Speaking – Master the art of clear, effective public speaking in any environment.
- Stakeholder Management – Build and maintain relationships between organizations and their key audiences.
- Brand Awareness – Gain insights into creating and promoting a cohesive, impactful brand presence.
- Research and Evaluation – Hone your ability to assess communication strategies and outcomes.
Two Tracks Available
Public Relations: concentrate on effectively mediating the goals and obligations of an organization and the needs and concerns of the public as well as campaign design and management, both of which prepare you to serve as a communication advocate in a variety of professional and civic settings.
Professional Communication: learn skills emphasizing both mediated and non-mediated relational development, effective participation in and leadership of teams, and communication analysis and performance across public, social, and professional settings.
