Communicate with Purpose and Precision
Prepare to lead in a world where communication is everything. The Strategic and Professional Communication BS Degree equips you with in-demand skills to craft impactful messages across civic, interpersonal, and professional landscapes. Whether you're analyzing complex data, leading strategic campaigns, resolving conflicts, or engaging diverse audiences, you'll develop the advanced skills to communicate with precision, ethics, and transformative impact.
What You'll Gain
- Communication Ethics – Understand the principles that guide responsible, ethical, and effective communication in all settings.
- Cultural Awareness & Diversity Competence – Learn to navigate, respect, and engage diverse perspectives in a globalized world.
- Message Construction & Data Synthesis – Develop persuasive, well-researched content that resonates with your audience and integrates key insights.
- Professional Speaking & Presentation Skills – Master the art of delivering clear, compelling presentations across various platforms.
- Critical Thinking & Problem Solving – Strengthen your ability to analyze, compare, and apply information to solve real-world communication challenges.
- Interpersonal & Conflict Resolution Skills – Build meaningful connections, manage relationships, and navigate conflicts with professionalism.
- Leadership & Teamwork – Collaborate effectively in team environments and develop leadership strategies for communication-driven roles.
- Research & Evaluation – Hone your ability to assess sources, validate information, and measure communication strategies for impact.
Two Tracks Available
Public Relations: concentrate on effectively mediating the goals and obligations of an organization and the needs and concerns of the public as well as campaign design and management, both of which prepare you to serve as a communication advocate in a variety of professional and civic settings.
Professional Communication: learn skills emphasizing both mediated and non-mediated relational development, effective participation in and leadership of teams, and communication analysis and performance across public, social, and professional settings.
