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Shape Organizations with Strategic Management

At Fredonia, our Management program prepares you to excel in leading and managing organizations of all types. With AACSB accreditation, you’ll receive a high-quality, future-focused education that emphasizes hands-on experience and leadership in business operations and management. Small class sizes, close faculty interaction, and the opportunity to present research at the undergraduate level are all hallmarks of a Fredonia education. With abundant internships and partnerships across the nation, Fredonia gives you the tools and experience to stand out.

What You’ll Gain:

  • Leadership Skills: Learn to guide teams and manage organizations effectively, preparing you for leadership roles in various sectors.
  • Operational Expertise: Master lean management techniques and modern strategies to improve organizational performance.
  • Hands-On Experience: Work with local businesses and non-profits through capstone projects, putting theory into practice in real-world settings.
  • Entrepreneurship Opportunities: Explore the world of entrepreneurship and develop the skills to launch your own ventures.
  • Career-Ready Knowledge: Gain practical, experiential learning that ensures you’re ready for a career in Business Management the moment you graduate.
  • Professional Networking: Join the American Society for Quality (ASQ) student section, and get involved with Enactus for real-world entrepreneurial projects and networking with global corporations.

Career Opportunities for Business Management

  • Account Executive
  • Business Analyst
  • Compliance Officer
  • Implementation Specialist
  • Operations Manager
  • Advertising and Promotions Manager
  • Business Manager
  • Human Resources Manager
  • Innovations Specialist
  • Project Management
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What does a 4-year degree look like?

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What are all the required and elective courses offered to obtain this degree?

BUAD 354 Entrepreneurship

Investigation of the components, tools and practices of entrepreneurship. The course focuses on identifying new venture opportunities (both private and non-profit); evaluating the viability of a new venture; writing a business plan; building an "E-team" that possesses the attributes necessary for success; understanding value propositions, strategic market entry, competitive positioning, and business models necessary to achieve business goals.

BUAD 323 Organizational Behavior

An in-depth study of the theories and processes of management focusing on organizational behavior, Issues within the organization such as motivation and leadership, diversity and group dynamics, and external environmental influences including technology, ethics, diversity and global considerations, are examined. The class uses authentic business start-ups formed by the students to not only understand organizational concepts but also experience the concepts in action, allowing for skill development.

BUAD 327 Operations Management

Fundamental course providing insight into the broad body of knowledge that informs operations management in today's diverse work environments. The concepts of operations management (OM), including both the application of qualitative and quantitative decision making tools, computer models, and effective control applications of operational systems will be explored.

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Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

  • Median Salary: $156,580 per year
  • Job Outlook 2023-2033: 8% growth
  • Typical Entry-Level Education: Bachelor's degree

Top Executives

Top executives plan strategies and policies to ensure that an organization meets its goals.

  • Median Salary: $103,840 per year
  • Job Outlook 2023-2033: 6% growth
  • Typical Entry-Level Education: Bachelor's degree

Management Analyst

Management analysts recommend ways to improve an organization’s efficiency.

  • Median Salary: $99,410 per year
  • Job Outlook 2023-2033: 11% growth
  • Typical Entry-Level Education: Bachelor's degree

Student Story

Fredonia has professors who are invested in my success and help me showcase my skills and apply those skills to subjects I am passionate about. Also, I had an internship opportunity that gave me two years of valued experience in public relations.

— Kayla Newland

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